SEO SEM ROI are the keys of a successful websites and business on line.

But without ROI there is no party!

SEO SEM  ROI 

Let’s see quickly what they mean:

SEO & SEM stands for Search Engine Optimization & Search Engine Marketing.

What does ROI mean?

ROI is the soul of the party, He is our goal after optimisation and advertising what we expect  is a Return Of Investment, ROI.

Buy running a simple search you can find a lot about this matters. Here is an excerpt from wikipedia:

SEO SEM  ROI – Definition of SEO 

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results.
Often referred to as “natural”, “organic”, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
These visitors can then be converted into customers.

SEO SEM  ROI – Definition of   SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEM may incorporate search engine optimization (SEO), which adjusts or rewrites A high ROI means the investment’s gains compare favorably to its cost.
As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of several different investments.website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

SEO SEM ROI – Definition of  ROI ($)

Return on Investment (ROI) is the benefit to an investor resulting from an investment of some resource.

A high ROI means the investment’s gains compare favorably to its cost.
As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of several different investments.

We can say that  SEO and SEM are techniques and strategies to push our websites at the top of the search engine results (paid and not paid search engine results). This Strategies than are measured and optimised in order to get an high return of investment, ROI!

SEO – How it works

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

The former instead is more focused on national searches.

SEO – Internet Marketing strategy

As an Internet marketing strategy, SEO considers how search engines work, what people search for.

The actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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