Why performance is so important? I think that this 4 points below represents the main reasons why optimization or more specifically SEO is so important.
Performance is about retaining users
Performance plays a major role in the success of any online venture.
Performance is about improving conversions
Retaining users is crucial to improving conversions. Slow sites have a negative impact on revenue, and the opposite is also true.
Performance is about the user experience
When you navigate to a URL, you do so from any number of potential starting points. Depending on a number of conditions, such as connection quality and the device you’re using, your experience could be quite different from another user’s.
Performance is about people
Poorly performing sites and applications can also pose real costs for the people who use them.
As mobile users continue to make up a larger portion of internet users worldwide, it’s important to bear in mind that many of these users access the web through mobile LTE, 4G, 3G and even 2G networks.
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